Case Study

PDMA – All you Ever Wanted to Know About Innovation

Debuting in 2006, the PDMA asked us to design a pre-conference workshop.  Initially positioned as a half day “”Primer” to prepare delegates for the main learnings of the conference, the session was immediately acclaimed and moved to a full day format in the following years.  We have run this workshop for the conference every year since, until the PDMA’s involvement ceased in 2011.

While there are many positive feedback comments, the most telling was an informal feedback from a delegate who attended the workshop twice in consecutive years; when asked why, his comment was that it was such a comprehensive and content rich session that he found it re-grounded him and opened his mind for the remainder of the event.

2006 conference comment and 2007 preview

2009 conference brochure