It is, after all, “an accident that the car was invented before the computer”

……[Google's] Levandowski says. And so his team is trying to take the logic and power of a computer and build a car around it. The auto companies, Levandowski says, “have an existing thing that they’re improving incrementally, and they’re concerned about maintaining and growing market share. We’re thinking about driving as a blank slate: How would you address it if you had more freedom?”

This is a very interesting Wired Magazine article on the future of intelligent cars in its own right, but what caught my attention in this paragraph is the power of a ‘turn of phrase’ in fueling imagination, curiosity, creativity and innovation.

Just stop for a moment and let you mind run free with this phrase in your head.  What would things look like if the computer had been invented before the car?

* What would the car look like?
* What would the computer look like?
* Same?  Different?
* What ideas spark from this one turn of phrase?

This is a great example of value of pattern breaking in creativity, the need for hiccups or discontinuities in the continuous fabric of our learned expectations to trigger creative thought.  Next time you’re in a creative session, remember the power of this techniques and use it to create a hiccup in the continuum of your own.

Back to the article which leaves us a with an alternative view at the close from the writer and “Cultural Futurist” Matthew Crawford:  “Why do we embrace these [...] “attractions of being disburdened of involvement with our own stuff?” Does anyone long for their teeming towers of CDs over the simplicity of Spotify? Similarly, we may well come to view the car less as an object to be owned than as a service to be streamed from the cloud. We already have the experience, through an app like Uber, of summoning a car service with our smartphone, then watching as it moves toward us on a Google map, like the progress bar of a download. The final leap here is to envision a self-driving car that can be commanded like an elevator. When a car can drive itself to our door whenever we want it, why own something that spends more than 90 percent of the time simply parked?”




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